It’s been quite some time since I’ve posted an It Girl Series, but I’m back with a really great interview. I connected with Alex of The Fab Collective a while back and I loved what she was working on. She had seen a need in the sustainable fashion industry for networking and collaboration. And thus, The Fab Collective was born.
I could go on for days about sustainable fashion and The Fab Collective, but I figured an interview with Alex herself would be better. So I’m happy to say this week’s It Girl Series features Alex Popov so we can learn more about her company and where it’s headed!
When/why did you start getting interested in ethical fashion?
In the summer of 2016, I was working with small, emerging fashion brands as a freelance photographer in my hometown, Budapest. As I was working closely with them, my interest in sustainable and ethical fashion was instantly kindled. I’ve been a vegan for a couple of years now, and always tried to be as aware and conscious as possible, so it definitely sparked an interest in me even though fashion hasn’t been at the center of my life before that at all.
What is your background in this industry?
I’ve done fashion shoots for Hungarian designers and worked closely with them as I created content & marketing strategies for their brands. Since then, I’ve made amazing, international connections with ethical designers all over the world and try to reach out to as many people as possible every day to fully understand their problems and build something that would help them.
How did you come up with the idea for the Fab Collective?
As I was working with emerging designers, I quickly realized that so many of them struggle to turn their hobby into a successful brand because of the lack of business knowledge and community.
The Fab Collective began with the intention of creating a marketing & PR agency for ethical fashion designers with a website where they could not only choose from affordable and transparent marketing & pr services but connect with each other and take online business courses too.
As I was building the community and the first beta members tested the website, I’ve got emails from service providers that would love to connect with our members. And then it hit me: why would I lock them out or why should I be the middle man?
Not long after that realization, I created the prototype of a social networking app to connect the whole sustainable fashion industry.
I saw an opportunity to create a niche social network where sustainable fashion professionals from all over the world could come together in a safe place and learn, teach, grow, and help one another to grow their businesses.
What are your main goals with the Fab Collective?
My main goal is to connect ethical fashion professionals all over the world, open the flow of knowledge and be a catalyst for collaboration throughout this industry. All in one safe place which was built with the community’s needs in mind. 🌿 ⠀
Do you think collaboration is important in the ethical fashion sphere and if so why?
Cooperating with your competitors might have been counterintuitive years ago, but I think today it’s a necessity & the key to long-term business success and competitiveness. We can reach more people and make a bigger impact if we stand together.
What are the main benefits to ethical fashion professionals for using your app?
As a business hub, it will keep them connected, aware and equipped with tools that will make their everyday hard work easier. Maybe cut off some stress caused by the constant ads and distractions of other social media platforms 🙂
What is the importance of having a platform like the Fab Collective for the greater benefit of the environment?
The app is going to support the individuals of the ethical fashion community every step of their way. The bigger and more successful they get, the bigger exposure they can bring to environmental issues in the fashion industry. On the other side things like cuts down on the travel and accommodation costs associated with undertaking a business course or meetings with partners can lower an organizations’ environmental impact because they could do it online, inside our app.
What is the best part about running your own business and what is the hardest part?
Learning new skills and being able to decide how to spend my time are the best part. Hardest part? Some days it’s being a one-man show or the lack of funding. But it’s all good most of the time. I kinda needed 5 five minutes to come up with these two cons because I’m so excited about this project to finally come to life!