March is coming to an end so it’s time for my second sustainable spotlight! The sustainable spotlight is a new series where I share one brand that I’m currently loving each month (ignore the fact that I skipped February, oops!). This month I’m focusing on LÖV The Label, a sustainable lingerie line “made by women, for women.”
About the Brand
LÖV The Label is an eco friendly lingerie line which emphasizes comfort. “LÖV’s mission is to be the answer to woman’s demand for comfort. Underwear that reinforce the life you are aspiring to have.” Their pieces are simple yet functional. They are made with soft cotton, without lining or wiring, and focus on underwear that “moves and adapts with you.”
LÖV is also all about inspiring women to be confident with themselves. LÖV says, “a new generation of girls and women are defining themselves through who they want to be and NOT how they look…” Because of this, they “have designed pieces to make you feel empowered and support you on your way to achieving your goals.” LÖV also focuses on body positivity by not photoshopping any of their images and also using the hashtag #LÖVYOURSELF to promote this on social media.
LÖV uses organic cotton to make their pieces, which is an eco-friendly fabric option. So why is organic cotton better for the environment than other alternatives? The Huffington Post reported that “Organic cotton is grown in a way that uses methods and materials that lessen the impact on our environment. A big effort in the organic movement is to use growing systems that replenish and maintain soil fertility and build biologically diverse agriculture. Organic cotton uses far less water too.”
While organic cotton isn’t necessarily the most sustainable fabric out there, it is still a MORE eco friendly option. In the fashion industry it is easy for companies to ignore the environment, and it’s important to choose brands that make the effort to be more green.
Why I Love Them
I haven’t actually ordered anything from LÖV The Label yet, however I love what they are doing and what they stand for. The fashion industry is known for not being environmentally friendly and also for putting unrealistic beauty standards on women. LÖV is combatting both of these with their organic cotton products and their mission statement of women empowerment.