I love clothes… it’s no secret. Especially since I started working in retail, I’ve really become more interested in fashion and style. With trends changing regularly and my income being that of a recent college graduate, I definitely lean towards cheaper “fast fashion” retail companies. However, I’m very aware of the impacts these companies and this production has both socially as well as on the environment.
I stumbled upon Fashion Revolution on Instagram and it really resonated with me. I’m always struggling with the fact that my love for fashion has a negative impact on the environment (something I’m incredibly passionate about) and also a social impact, as often times these clothes are made by people in poor working conditions. So knowing that there is an organization that is trying to help this problem is refreshing to hear!
The Fashion Revolution was created as a reaction to the collapse of the Rana Plaza complex, a factory in Dhaka, Bangladesh. It occurred on April 24th, 2013, and resulted in the deaths of 1,134 people. Now, every year, April 24th is Fashion Revolution Day, calling people to take action and create change in the fashion industry.
How can we create a change in such a large and powerful industry?
Be Curious and Educate Yourself
Change starts when we become aware and ask more questions. To get more information about Fashion Revolution and their suggestions for creating a better fashion industry, check out their website. They have tons of information, e-books, and great tips on what we can do help.
A big part of this movement is calling for more transparency in the production within the fashion industry. Fashion Revolution suggests that we always question who made our clothes and what conditions they were made in. A great way to make brands notice and understand our concerns is by posting on social media. Take a picture of your clothes inside out (so you can see the tag) and the hashtag #whomademyclothes.
Change Our Fashion Habits
The increase in fast fashion has played a huge role in a lot of problems within the industry. I definitely understand, it’s easy to get caught up in trends and always want something new, but we have to take a step back from this sometimes. Go through your closet every now and then and appreciate the clothes you’ve had for a while. I know I have probably a million striped shirts that have stuck with me through it all. And if you still want to shop without feeling too guilty, go thrifting or check out resale sites and apps such as Depop. These are great ways to extend the life cycle of clothes and still get your shopping fix in!
We don’t have to stop shopping to make a difference in the world and help make fashion a better industry. By educating ourselves and making a few simple decisions we can actually help a lot. I would highly recommend checking out the Fashion Revolution online and I hope to see your #whomademyclothes selfies out there soon!